Audit result: Critical
→ Tier 01 — The Diagnostic & Cleanup
Audit result: Developing
→ Tier 02 — The Foundation
Audit result: Established
→ Tier 03 — The Authority Engine
TIER — 01
The Diagnostic & Cleanup
Focus:Removing the immediate "fires" that kill trust — the broken UI, the anonymous brand, the structural gaps that signal an unreliable operator to any human reviewing the site.
Work Included
- →
Conversion "Hot-Fixes": Repairing critical UI/UX errors (e.g., the "Consulation" typo and broken CTA hierarchy).
- →
The Identity Audit: Mapping the specific "Entity" gaps — missing founder profiles, anonymous brand voice.
- →
The Execution Roadmap: A technical step-by-step guide for their team to fix the "Maze" (Internal Linking) and "Local Anchor" (Geo-Visibility).
Primary Outcome
The site no longer looks "broken" to a human lead.
TIER — 02
The Foundation
Focus:Building "Entity Clarity" so machines and humans verify the authority. The brand moves from anonymous to verified — a distinct, credible operator in its niche.
Work Included
- →
"Done-for-You" Identity Layer: Writing and implementing the Founder/Team "Expertise" sections and About pages.
- →
Trust Signal Injection: Moving case studies above the fold and hard-coding testimonials into the conversion path.
- →
Cluster Re-Architecture: Manually connecting service pages to supporting content to eliminate "Orphan" pages and "Machine-Hostility."
- →
Basic Schema Deployment: Implementing Organization and LocalBusiness structured data.
Primary Outcome
The brand is "Verified" as a distinct entity in the niche.
TIER — 03
The Authority Engine
Focus:Advanced optimization for LLM (ChatGPT/Perplexity) citation. The site stops competing for clicks and starts getting cited as a primary source.
Work Included
- →
Full CSQAF Implementation: Optimizing for Crawler Fluency and Extraction Efficiency — making the site "easy to scrape" for AI.
- →
Information Gain Strategy: Audit and rewrite of "Me-Too" content to include proprietary data and unique local insights.
- →
Advanced Schema Suite: Implementing FAQPage, Service, and Review schema to dominate the "Knowledge Graph."
- →
Query Network Coverage: Building out the TOFU/MOFU/BOFU content funnel to answer every question a buyer (or an AI) might ask.
Primary Outcome
The site is the primary "Source of Truth" for AI search engines in their territory.
Know your tier
Start with the right scope.
Not the wrong one.
The audit score tells you exactly which tier applies. A 30-minute strategy call confirms the fit and maps the first 30 days.